The last few days I have been working on my new mailers for 2012, and am happy to tell you that they are ordered, and hopefully on their way soon!
By the way: Spoiler alert, if you are on my list! I'll be posting the images here.
I decided this time to change it up a bit by sending out two different cards, one aiming at children's book publishers, and the other at editorial clients. Had I been able to afford it, I would have printed cards for art licensing and perhaps another editorial example as well. Hopefully 2012 will eventually allow me that! This is still pretty exciting for now.
For the first card (my "editorial" one), I used an image you may recognize, but played with it a bit, and eventually decided to display my hand-lettering abilities at the top. This also created an unexpected and unique composition for the postcard.
"Postcard 2012," Gouache and Digital, 2011-2012.
"Hello Neighbor," Gouache, 2012.The lettering here was a lot of fun! For Christmas, Kellan got me two amazing books full of lettering samples from the 1940s through '70s, and I spent quite some time pouring over the pages, looking for ideas. For anyone who loves type and lettering, I highly recommend these books! I am in love! (With the books, and with the boy).
The second card was almost entirely new work, although you may recognize the houses below from my collaboration with Seo Kim! I loved them so much, I had to use them again for something. For this card, I knew I needed something that would embody all the different elements of a successful children's book. This is challenging, because those elements usually unfold throughout 32 pages, but I had to represent as many as possible in one image. I feel as though the result was pretty successful, as I attempted to show both animal and child characters, an event taking place, a location, a brighter color palette, while still keeping my stylistic approach to all these things. Hopefully a publisher will feel the same way! We shall see!
"The Best Dream," Gouache and Digital, 2012.
The back of both cards will be the same as my previous one:
(It's hard to see the edges on a white background, huh?)And in other news, They Draw and Cook is featuring my Superfood Salad on their jumbotron this week! They have been the kindest, most supportive people of my illustration career, and I can't explain enough how thankful I am to have fans in them!
That's all for now, but keep an eye on Square Carousel, because we are starting back up for the New Year!
adios
caitlin
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